Practice Advantages
What a practice that knows only entertainment law can do for you
General commercial firms handle entertainment contracts occasionally. We handle them every day — which produces a different quality of advice and a more useful finished document.
Back to HomeAt a Glance
Six reasons clients choose Aroon Partners
Entertainment-only focus
We do not divide our attention between multiple areas of commercial law. Every engagement in the office relates to the creative industries — which means our experience compounds in a single direction.
Bilingual Thai–English work
Agreements are prepared in parallel Thai and English where the nature of the parties calls for it. This is not a translation service added as an afterthought — it is built into our drafting process from the start.
Thai statute expertise
Our advice draws directly from the Copyright Act B.E. 2537 and the Performers' Rights Act B.E. 2558 — not from general contract law applied loosely to creative work. The distinction matters when a dispute arises.
Scoped, transparent fees
Fees are stated at the outset and tied to a defined scope. There are no open-ended hourly arrangements that produce unpredictable invoices — you know the cost before the engagement begins.
Cross-border coordination
When a production or catalogue extends beyond Thailand, we manage coordination with overseas counsel in relevant jurisdictions rather than leaving territorial gaps for the client to fill independently.
Plain-language drafting
We write contracts that clients can read and understand. A document that requires a lawyer to interpret every clause is a document that creates dependence rather than resolving uncertainty.
In Depth
Each advantage, examined
Professional expertise
- Thai Bar membership — all practitioners
- Dedicated entertainment IP practice
- Copyright Act and Performers' Rights Act
- Two-lawyer document review protocol
Most commercial lawyers can draft a contract. Fewer have the working knowledge of the Thai Copyright Act required to advise on what that contract actually accomplishes in practice. The distinction between a producer's copyright in a film and the separate performers' rights of the actors in it is one that a general practitioner may not address unless prompted — which means a client who is unaware of the gap is unlikely to raise it. Our practice is built around precisely this kind of layered analysis, applied to each engagement from the outset rather than discovered mid-negotiation.
Process and efficiency
- Defined scope, stated delivery timeline
- Brief intake process — not a form
- Quarterly written updates on programmes
- Closing memorandum on multi-party work
Each engagement begins with a clear brief of what is needed, producing a defined scope and a delivery expectation that both parties understand before work starts. We do not operate on open-ended retainer arrangements that accumulate hours without corresponding output. For larger engagements — co-productions, distribution documentation — we attend negotiation sessions and produce a written closing memorandum. For programme clients, we issue quarterly written updates on the state of their legal arrangements, creating a record that is useful both for internal reference and for any future due diligence.
Client service
- Responses within one working day
- In-person and video consultation
- Advice in plain language
- No unnecessary legal complexity
Creative professionals work to production schedules that do not accommodate a week's wait for a legal response. We aim to reply to written enquiries within one working day and to flag any issues with a timeline before they affect a production. Consultations are available in person at our Sukhumvit Soi 11 office or by video call, and we adapt to the communication preferences of each client rather than requiring them to fit our administrative structure. Legal advice should reduce friction, not add it.
Value and pricing
- Fees stated before work begins
- No hidden charges or disbursements
- Three engagement levels: ฿3,800 / ฿15,400 / ฿38,400
- Scope changes discussed in advance
The three engagement levels in our practice are priced to reflect the actual scope of work involved — not a notional hourly rate multiplied by however long the work takes. An independent producer commissioning a small set of production contracts has a clear price before signing an engagement letter. A studio requiring ongoing legal support under the programme arrangement knows the quarterly scope and cost in advance. We do not alter fees mid-engagement without prior discussion, and we do not add disbursements to invoices without flagging them at the outset.
Results and outcomes
- Agreements that hold up over time
- Reduced scope for rights disputes
- Clean documentation for distribution
- Licence chain clarity for catalogue
The result of careful contract work is not primarily a document — it is a production that can be distributed, licensed, and monetised without the legal obstacles that poorly drafted agreements create. A film whose talent agreements are incomplete cannot be sold to a streamer whose clearance requirements are standard. A music catalogue whose licensing chain has gaps cannot be collected through a performing rights organisation. The work we do is designed to produce clean, usable legal frameworks rather than satisfactory-looking documents with problems deferred to a later date.
How We Differ
Specialist counsel versus general practice
A straightforward comparison of what a dedicated entertainment law practice typically offers against a general commercial firm taking on the same work.
| Feature | General Practice | Aroon Partners |
|---|---|---|
| Thai Copyright Act specialists on file | ||
| Bilingual Thai–English drafting as standard | ||
| Stated fee before engagement begins | ||
| Performers' Rights Act coverage in contracts | Occasionally | |
| Overseas counsel coordination included | Extra cost | |
| Negotiation session attendance | Hourly, unbounded | |
| Quarterly written programme updates |
What Sets Us Apart
Distinctive features of the practice
Entertainment law, nothing else
Aroon Partners does not handle commercial property transactions, employment disputes, or company formation work. Every hour in the practice is spent on entertainment contracts and creative IP — a focus that produces deeper familiarity with the recurring issues in the sector than a divided practice can develop.
Closing memoranda as standard
For multi-party engagements, we produce a written closing memorandum that summarises what was agreed, who holds which rights, and what obligations remain outstanding. This document is useful for internal records, future audits, and any distributor due diligence that references the original negotiation.
Programme built for scale
The Studio and Label Counsel Programme is structured to grow with an operation. Quarterly review points allow the scope to be adjusted as the label acquires new catalogue, the studio adds productions, or the operation extends into new territories — without renegotiating the engagement from scratch each time.
Southeast Asia network
Co-productions and distribution arrangements involving Thailand frequently extend to neighbouring markets. Our coordination with qualified practitioners in relevant jurisdictions across the region means that territorial coverage questions are addressed within the engagement rather than referred out to the client to manage separately.
Recognitions & Milestones
Markers of the practice
Lawyers Council of Thailand — Active Membership
All practising members of the firm hold current registration with the Lawyers Council of Thailand, satisfying the professional licensing requirement for legal practice in the country.
Over 140 creative operations advised
Since the firm's establishment, Aroon Partners has provided legal counsel to more than 140 independent producers, studios, and music labels across Thailand and the wider region.
Cross-border documentation in 8 territories
Co-production and distribution agreements prepared by the firm have covered territorial arrangements across eight countries, coordinating with qualified practitioners in each relevant jurisdiction.
PDPA compliance — full firm implementation
The firm's own data handling practices fully comply with the Personal Data Protection Act B.E. 2562, with appropriate technical and organisational measures in place for all client data.
Put these advantages to work on your next engagement
An initial consultation is the starting point. We will listen to what you are working on and give you a clear assessment of how we can help and what it will cost.
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